Why us

If your drug endorsements are moving at AI pace, so is your financial exposure — unless you have something to point to.

Never buy or sell a drug endorsement without using Disclosure Facts.

Always point to your Disclosure Facts Receipt.

In 2020 2024 2026, our founder, Kaeya Majmundar, (re)set our North Star: make SwaypayID Disclosure Facts the default payment method for social capital regulated drug endorsements.

Philosophical Transactions, January 1693: An Estimate of the Degrees of the Mortality of Mankind, by Edmond Halley

1693

Edmond Halley taught Kaeya how to price risk.

By building a mortality table from a city’s births and deaths, the foundation of how life insurance is priced.

Halley’s original 1693 paper →
Emory News, May 2014: Emory student entrepreneur takes her invention to television

2014

Lori Greiner taught Kaeya how to take a product from zero to hero.

By making a deal with her on Shark Tank while she was a college sophomore.

Emory News →
Chicago Tribune, November 2015: Derrick Rose and his son PJ inspire a line of shirts

2015

Derrick Rose taught Kaeya how fast a hero product goes back to zero.

By launching a viral T-shirt brand with her.

Chicago Tribune →
FTC Decision and Order, March 2016: In the Matter of Machinima, Inc.

2016

Amy Mudge taught Kaeya that endorsements get regulated at the point of payment.

By defending Microsoft’s ad agency when the FTC investigated its Xbox influencers.

FTC closing letter →
The Startup, April 2018: Shark Tank Entrepreneur Walks in Seeking Investment, Walks out with Job Instead, by Kaeya Majmundar

2018

George Goldenberg taught Kaeya to build systems and infrastructure.

By bringing her onto his team to build technology other retailers run on.

The Startup →

In 2020, Kaeya set our North Star: make Swaypay the default payment method for social capital.

Anthemis Group, June 2019: The Case for Venture Capital Investing in Insurtech: Reimagining Risk

2019

Amy Nauiokas and Sean Park taught Kaeya how to tackle rapidly growing, unpredictable financial exposure with financial infrastructure.

By calling insurance a $5 trillion opportunity waiting to be rebuilt, then writing our first check.

Sean Park’s $5 trillion thesis →
Not Boring, September 2020: Swaypay: Not Boring Investment Memo, by Packy McCormick

2020

Packy McCormick taught Kaeya how to connect the dots.

By writing the investment memo for Swaypay.

Not Boring memo →
Not Boring, December 2020: The counterintuitive strategy behind Ramp, the fastest-growing corporate card company, by Packy McCormick

Eric Glyman and Karim Atiyeh taught Kaeya to use payments as a control point.

By building a corporate card that approves or denies each purchase before it goes through.

Not Boring on Ramp →
Chicago Business Journal, March 2022: This former Shark Tanker raised $4.2M to give you cash back for TikTok posts

2022

Swaypay’s users taught Kaeya every way cash rewards get exploited.

By using Swaypay as it scaled on a $4.2M seed.

Chicago Business Journal →

In 2024, Kaeya (re)set our North Star: make SwaypayID the default payment method for social capital regulated endorsements.

U.S. District Court, S.D.N.Y., September 2025: Celebrity Fund Management, LLC v. Humans, Inc.

2025

Noor Agha taught Kaeya the catastrophic consequences of legacy payment methods for regulated endorsements.

By growing Flip to a $1.05B valuation, then shutting it down with litigation over its influencer deals still open.

Court record →
U.S. Food and Drug Administration, September 2025: Dear Pharmaceutical Company, letter to industry

Marty Makary taught Kaeya where the stakes are highest: drug endorsements.

By telling drugmakers, as FDA commissioner, to pull noncompliant ads, including undisclosed influencer promotion.

FDA letter to industry →

In 2026, Kaeya (re)set our North Star: make SwayID Disclosure Facts the default payment method for regulated drug endorsements.

Nico Laqua and Emily Yuan taught Kaeya how transaction data gets turned into insurance.

By raising $108M for Corgi months after their seed.

Corgi’s Series A →
Validation Institute, January 2026: Validation Institute Certifies Disclosure Facts as a Flu Shot Against Influencer Liability, by Al Lewis

Al Lewis certified that Disclosure Facts dramatically reduces the risk brands face from influencer overreach.

By certifying Disclosure Facts for Savings & Outcomes through Validation Institute.

Validation Institute certification →
Field Notes by BBG Ventures, August 2026: There will always be irreducibly human needs that AI cannot fulfill, by Susan Lyne

Susan Lyne and Nisha Dua taught Kaeya what AI can’t replace.

By investing in irreducibly human value while everyone else chased AI.

BBG Ventures memo →

Disclosure Facts

Receipt

DF-T-260903-014 · 09/03/2026

AdvertiserAcme Pharma

DF-A-3M9TB

BrokerAcme Influencer Agency

DF-B-5RZ2H

EndorserMaya Chen, MD

DF-E-7K4QX

Material connection disclosure

  • Human
  • AI-generated avatar
  • Consented AI clone
  • Paid partnership
  • Gifted product
  • Affiliate commission
  • Travel / events
  • Employment
  • Equity / ownership
  • Founder

Product usage

  • Ongoing
  • Limited
  • Not used

Total paid$12,500.00

Disclosure recorded by Disclosure Facts

disclosurefacts.com/r/DF-T-260903-014

The Disclosure Facts Receipt is to drug endorsements what Halley’s mortality table was to life insurance.

Kaeya’s underwriting thesis →