FOR VENTURE CAPITAL

~100% of your portfolio is spending on creator advertising. ~0% can prove compliance.

Nearly every VC-backed growth company invests in creator advertising. Most can't produce a disclosure record when regulators, auditors, or acquirers ask.
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We don't have a single active portfolio company that isn't investing in creator marketing. Even our B2B investments now rely on sponsored LinkedIn posts from their customers as a primary growth channel. We now encourage Disclosure Facts for ad compliance across our portfolio the same way we require Carta for cap table management.
— Managing Partner @ Growth Stage Venture Capital Firm

THE SHIFT

Ad compliance diligence wasn't part of the conversation until Series D — if even that early.

$1.5B+

in FTC-forced refunds since 2024

$1B+

in private litigation from undisclosed influencer posts in 2025

Seed

is where advertising compliance diligence now starts — not Series D

An excercise:

Pull up your portfolio's last round of investor updates. Count how many companies mentioned creator advertising as a growth channel. Now ask how many have a disclosure record. The gap is your exposure.

TWO PATHS

When a portfolio company gets scrutinized

Without Disclosure Facts

Revenue gets challenged. Legal costs spike. Valuation takes a hit. Your LP capital is at risk.

With Disclosure Facts

Record exists. Questions resolve immediately. Revenue stands. Your LP capital is protected.

EVERY STAGE

Seed & Series A

Start clean. The cost is near zero now. Reconstructing later costs everything.

Series B & Growth

Legal holds, audits, insurance renewals. Every campaign without a record is creating liability.

Exit

Acquirers validate the disclosure record like they validate the cap table. Missing one is a valuation haircut.

The Carta parallel:

You require Carta because a messy cap table kills deals. Ad disclosure is the same problem. Carta is the system of record for ownership. Disclosure Facts is the system of record for modern advertising compliance.

Disclosure Facts keeps modern advertising defensible by default. Automatically.

With Disclosure Facts, companies resolve advertising scrutiny in seconds, protect revenue from enforcement risk, and stay compliant as they scale.
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The ad disclosure record layer for modern revenue.

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Disclosure Facts provides disclosure infrastructure and records. It does not provide legal advice. Brands remain responsible for final disclosure determinations. Logos shown are trademarks of their respective owners and are used for informational purposes only. No affiliation or endorsement is implied unless explicitly stated.