Ad scrutiny
made uneventful.

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Disclosure Facts is a standardized system of record for ad disclosure / commercial context for consumer brands so scrutiny resolves quickly instead of blowing up.

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Risk collapses. Responses hold up. Executive load drops.

Disclosure Facts has been independently validated to produce measurably better outcomes under ad scrutiny.

↓47×

lower escalation risk

Scrutiny ends at the first response instead of requiring reconstructed later.

↓47×

lower executive time intensity

Ambiguity is removed before scrutiny begins, so leadership isn’t constantly pulled in.

↑25%

higher response sufficiency

25% more likely to resolve ad scrutiny with one response instead of needing follow-ups.

Success attracts scrutiny that demands defensible responses.

As spend scales, consumers, regulators, platforms, and plaintiffs all ask the same question: what’s the commercial context?

Reconstructing context over and over again kills momentum.

Teams lose time rebuilding who said what, why claims were made, and how relationships were disclosed while growth stalls and outcomes become unpredictable.

Disclosure Facts replaces ad-hoc reconstruction with a system, saving you from constant fire drills as you scale.

Context is captured once, verified, and instantly retrievable so scrutiny triggers resolution, not disruption.

The trusted system of record for commercial context behind ads.

No matter who made the ad, where it ran, or who’s asking, questions resolve to the same verified record and the answer doesn’t change.

One system.

A single place disclosure lives and is referenced.

One format.

Works regardless of creative, platform, or timing.

One answer.

Satisfies platforms, regulators, and reviewers without re-work.

What this unlocks for brands:

Disclosure Facts compresses ad scrutiny by standardizing commercial context without constraining execution.

Fewer surprises.

Scrutiny outcomes no longer depend on who is reviewing or when questions arise.

Controlled exposure.

Winning ads can scale without proportionally increasing dispute or escalation risk.

Predictable resolution.

When scrutiny occurs, it resolves through a known, repeatable path, not ad-hoc firefighting.

Funded by leading institutional investors

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Establish your commercial context system of record today.

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What’s in it for you?

So you don’t feel tricked into buying things you didn’t mean to.

See if it’s a paid endorsement before you buy.

The label shows when money or free products are involved.

See the real relationship before you buy.

The label makes sponsorships and ongoing ties visible.

Stay in control of why you’re buying wherever you scroll.

Disclosures are always in the same format and accessible, so the choice stays with you.