No shopper should feel duped. Disclosure Facts makes every ad as clear as Nutrition Facts did for food.
3 / 4 Consumers trust Standardized Facts Panels (Purdue)
Research from the FDA and Purdue University shows standardized labels increase trust and informed decision-making.
“AI influencers and deepfakes are flooding our feeds. And that is what makes the confusion truly unprecedented.”
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So you don’t feel tricked into buying things you didn’t mean to.
The label shows when money or free products are involved.
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The label makes sponsorships and ongoing ties visible.
Disclosures are always in the same format and accessible, so the choice stays with you.
Disclosure Facts Labels establish a single, standardized format for influencer ad disclosures making the truth behind endorsements, testimonials, and paid posts clear to everyone.
Disclosure Facts Labels are designed to provide clear, standardized information about influencer ads, endorsements, and testimonials.
- See if content is paid, sponsored, or affiliated before you buy.
- Understand the creator–brand relationship, including ownership stakes or incentives.
- Compare ads across platforms (TikTok, Instagram, YouTube, etc.) with one simple format.
The label is modeled after FDA Nutrition Facts, giving consumers one trusted, consistent way to understand what they’re seeing.
Disclosure Facts Labels create a standardized, independent record of sponsored content, reducing legal risk and strengthening trust with audiences.
- Built-in compliance with FTC/NAD guidelines.
- Transparent disclosures protect against consumer backlash and regulatory fines.
- Easy to integrate: Labels embed directly into platform workflows, minimizing friction for campaigns.
By adopting the label, advertisers and creators gain a shared shield: clearer compliance, stronger credibility, and smoother partnerships.
Disclosure Facts provides independent, machine-readable records of advertising disclosures that regulators, industry groups, and platforms can trust.
- Standardized format across all platforms ensures consistency.
- Independent evidence archive supports enforcement and dispute resolution.
- Easy adoption by platforms creates systemic clarity at scale.
This turns ad disclosure from a patchwork of inconsistent practices into a universal standard the entire ecosystem can rely on.
If it’s an ad, the DF icon will be there.
See compensation, product use, AI vs human, ownership stakes, and more.
No trickery, just facts you can trust.
Disclosure Facts is compliance infrastructure. It is not a substitute for legal advice. Please consult counsel for specific legal guidance.
The label shows when money or free products are involved.
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A standardized label that shows who’s behind an ad, how they’re tied to the product, and if money or perks are involved.
Clear disclosure prevents deception, builds trust, and gives consumers confidence in what they see online.
On social media posts, influencer campaigns, testimonials, and e-commerce ads (anywhere paid promotion happens).
Hashtags are inconsistent, easy to miss, and often misused. Disclosure Facts is standardized, clickable, and backed by independent validation.
Built with input from leading advertising lawyers, regulators, consumer advocates, and industry experts.
Each label includes a feedback button and creates a time-stamped record of what was disclosed. You can report concerns directly through the label, and this record can be used as evidence in disputes or regulatory review.
Swaypay It, Inc (DBA Disclosure Facts) is not a law firm and does not provide legal advice. All use is subject to our Terms of Service and Privacy Policy
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