Disclosure Facts builds on TikTok’s disclaimer toggle by adding standardized, universal clickable disclosure labels. These labels:
The label shows when money or free products are involved.
The label makes sponsorships and ongoing ties visible.
Disclosures are always in the same format and accessible, so the choice stays with you.
In a 7-week study with over 300 people, Disclosure Facts labels helped viewers spot ads in under 5 seconds. People were less likely to feel misled, and more confident in what they were seeing.
Add your Disclosure Facts UCD link directly from TikTok’s disclaimer toggle.
Each label connects to a Disclosure Facts profile with full context (brand, creator, payment, etc.).
Consumers get accessible clarity in under 5 seconds — no digging, no fine print.
A single, neutral standard.
Reduced litigation and PR risk.
Less busywork, more trust with audiences.
Instant context, smarter decisions.
Answers to common questions about TikTok disclosures
The label shows when money or free products are involved.
TikTok’s clickable disclaimers are optional labels with limited information. Disclosure Facts turns them into standardized, universal disclosures — giving audiences instant context (brand, creator, compensation type) in under 5 seconds.
No. Disclosure Facts works with TikTok’s disclaimer toggle. Instead of ad-hoc text or links, we provide a consistent label format that integrates directly into TikTok Ads Manager.
Yes. Disclosure Facts clickable disclosures work across all TikTok ad formats, including Spark Ads, non-Spark Ads, and AI-generated content.
Each label links to a Disclosure Facts Profile showing:
1. Whether the creator was paid, gifted, or using affiliate links
2. The brand relationship (customer, influencer, co-owner, etc.)
3. A timestamped record for accountability
Yes. Disclosure Facts disclosures are built on FTC endorsement guidelines, making them easier for brands and creators to prove compliance and harder for bad actors to hide paid influence.
No. Once enabled in TikTok Ads Manager, Disclosure Facts auto-generates the label — so creators don’t have to rewrite disclaimers manually.