Frequently Asked Questions

Disclosure Facts is a standardized, clickable disclosure label for creator ads, similar to a Nutrition Facts label for sponsored content. It makes brand relationships and sponsorship details instantly clear to consumers.

It’s built for creators and brands that want to be transparent about paid partnerships and build trust with consumers.

Each creator or brand generates a unique Disclosure Facts sticker and link that summarize key details such as whether a post is sponsored and what kind of relationship exists with the brand.

Creators add the sticker with the label code as an overlay on their sponsored content and include the link in their bio.

Consumers can search for the label on the Disclosure Facts website using the label code, brand name, or creator name to view full context. Brands can also add the disclosure label directly in TikTok Ad Manager so consumers see the verified label on the post itself without being redirected.

Hashtags help, but they don’t always provide the full picture. Disclosure Facts adds clarity with verified information that consumers and regulators can easily understand.

It’s standardized, verified, and legally aligned. It was built with input from consumers, marketers, creators, advertising lawyers, and regulators to simplify transparency for everyone.

The tool automatically formats and timestamps disclosures in a way that aligns with FTC 16 CFR Part 465 and Section 5 standards, reducing the risk of missing or unclear disclosures.

Visit disclosurefacts.com and sign up as a business. Businesses create their own disclaimers or invite creators to create verified labels with built-in guardrails for sponsored content.

Each label includes key facts such as:

• Whether the post is sponsored
• The creator’s relationship with the brand
• Whether AI, avatars, or digital likenesses were used
• Whether it’s a personal endorsement
• Whether the product was purchased or gifted
• Level of product usage (high or low)

Stickers are small, visual markers that show your post uses a verified disclosure. You can choose from several variations:

• ⓓ symbol only for basic visibility (low protection)
• Symbol with label code for medium protection
• Full sticker with link for highest protection

Add the link to your bio, or caption where consumers can easily access it. Overlay the sticker on your photo or video, typically in a top or bottom corner.

Yes. Each post may have different terms or brand relationships, so each label reflects that specific content’s context.

You can edit future labels, but published ones remain timestamped and verified to preserve their accuracy history.

Brands can register, invite creators, and generate standardized labels across campaigns. They can also add team members and manage permissions.

Yes. Brands can invite agencies, assign permissions, and coordinate disclosures for multiple creators under one dashboard.

It centralizes accountability. Instead of relying on creators to disclose correctly, brands can ensure all campaign disclosures are visible, verified, and standardized for consumers across every post.

While the FTC doesn’t officially approve third-party tools, Disclosure Facts is built around FTC disclosure standards and aligns with 16 CFR Part 465 and Section 5 of the FTC Act.

No. It complements them. You should still include clear disclosures in your post.

You can file a report using the File a Complaint form on our website. Our review team investigates, contacts both parties if needed, and marks the label as “under review” until resolved.

Only the disclosure details you choose to publish, such as sponsorship type or gifted product, are visible to consumers. Sensitive information remains private.

You can file a report using the File a Complaint form on our website. Our review team investigates, contacts both parties if needed, and marks the label as “under review” until resolved.

Only the disclosure details you choose to publish, such as sponsorship type or gifted product, are visible to consumers. Sensitive information remains private.

All label information is stored securely and follows strict data-protection standards. We never sell or share your data.

Look for the ⓓ symbol or sticker on a creator’s photo or video. This symbol means the post has an official Disclosure Facts label that you can verify.

You can search the label code, creator name, or brand name directly on disclosurefacts.com to view all disclosure details behind the post.

The label will show if the post is sponsored, whether the product was gifted or purchased, the type of relationship with the brand, and if AI or digital likenesses were used.

Yes. If something feels off or looks incorrect, use the “File a Complaint” form on our website. Our team will review it and take appropriate action.

Disclosure Facts helps consumers make informed decisions by showing the real context behind influencer posts. It builds transparency and trust in what you see online.

You’ll be asked to provide the label code, first name, last name, post a screenshot, and a short description of the issue. Sharing clear information helps us review the complaint faster

Complaints are analyzed by the Disclosure Facts team and may be referred to advertising law or self-regulatory bodies for further review if needed.

We verify the label, contact the parties involved if clarification is needed, and mark the label as “under review” until the issue is resolved or closed.

Yes. Keep any screenshots, videos, or other proof until the case is resolved. These may be requested to help confirm your claim.

Yes. All submissions are encrypted with SSL security and handled under our Privacy Policy. Knowingly filing false information may be subject to penalties under federal law (Title 18, U.S. Code, Section 1001).