🚨 $43,792 FTC Fine Per Non Compliant UGC Now in Effect -->
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$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.
$43,792 fine per influencer post now in effect. Get FTC compliant ASAP.

News

What the Shein Influencer Marketing Lawsuit Illustrates About Disclosure Expectations

July 21, 2025

General

How Purchased Reviews Are Treated in Business Marketing

October 23, 2024

Purchased reviews and incentivized feedback can mislead consumers when disclosure is unclear. This article explains how purchased reviews, paid endorsements, and influencer reviews are evaluated in business marketing and why transparency is critical to maintaining trust.

General

How Review Exchange Practices Are Evaluated from a Legal Perspective

October 23, 2024

Review swapping and incentivized reviews raise FTC compliance risks by distorting consumer trust and endorsement transparency in online review programs.

FTC Compliance

Why Review Swapping Creates More Risk Than Credibility

October 22, 2024

Review swapping creates FTC risk by distorting consumer trust. This article explains why incentivized reviews backfire and how brands can build credibility without legal exposure.

Check out our free guide to UGC ad compliance

A great explanation of how founders can easily navigate a fully compliant shutdown.

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October 23, 2024

Why Exchanging Free Products for Positive Reviews Creates Real Risk

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October 23, 2024

Balancing Technology and Authenticity in Influencer Marketing

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October 23, 2024

Why Buying Fake Engagement Creates Real Risk

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The Cost of Manipulating Amazon Reviews on Your Business

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October 23, 2024

Building Trust with Genuine Customer Reviews

General

October 23, 2024

How Purchased Reviews Are Treated in Business Marketing

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October 23, 2024

How Review Exchange Practices Are Evaluated from a Legal Perspective

General

August 21, 2024

From Virality to Accountability: Rethinking Authenticity in Influencer Marketing

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